Glossary

Social media terms, explained.

Every term a creator or marketer needs to know — defined simply.

A/B Testing Affiliate Marketing Algospeak Alt Text Artificial Intelligence Ask Me Anything Ate BeReal Bio Bitmoji Black Twitter Blockchain BookTok Boy Math Buyer Persona Call To Action Cap Caption Carousel Chatbot Click-Through Rate Clickbait Content Curation Conversion Rate Cross-Posting Crowdsourcing Customer Advocacy Dark Post Data Visualization Deep Linking Direct Message Double Tap eBook Emoji Endorsement Engagement Engagement Rate Evergreen Content Face Card Facebook Ads Facebook Boost Post Facebook Dark Mode Facebook Lookalike Audience Facebook Meta Facebook Pay Facebook Timeline Facebook Watch Feed Finsta Forum FR (For Real)FYP Geotag GIF Girl Math Giveaway Google Ads Google Business Profile Gucci GUI Handle Hashtag Impressions Inbound Marketing Influencer Marketing Insights Instagram Bio Instagram Highlight Covers Instagram Highlights Instagram Notes JPG Keywords Kik KPI L (Loss)Landing Page Lead Link In Bio LinkedIn Learning LinkedIn Premium LinkedIn Pulse LinkedIn Recruiter LinkedIn Sales Navigator Live Streaming Lowkey Marketing Funnel Mashup Meme Mention Messenger Metrics Monetization Native Advertising Natural Language Processing Newsfeed Newsjacking Newsletter Niche NPC (Non Player Character)Objectives Omnichannel On-page SEO Opp Organic Reach Organic Traffic Pay Per Click Pinned Post Podcast Private Message Reels Referral Traffic Repost Responsive Design Rich Pin Say Less Search Engine Optimization Shadow Banned Share Situationship Social Listening Social Media Social Media Analytics Social Media Automations Social Media Calendar Social Media Manager Social Media Marketing Social Media Monitoring Sponsored Posts Sponsorship Stan Store Stories / Story Targeting Testimonials Thread Through The Line Traffic Trending UGC (User-Generated Content)URL Shortener UTM Vanish Mode Vanity Metric Viral Vlog W (Win)Web3 Webinar X Analytics X Poll X Spaces YouTube Shorts Zapier